Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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10/01/2009 - Current Customers are Key to Profits
If you want a sure way of increasing profits, look to your existing customers.

09/01/2009 - SavesUCash Makes U Money
In the world of ecommerce, it can often seem difficult to connect with a reputable supplier of high quality goods.

09/01/2009 - Gift Wholesalers Hopeful for the Holidays
As with every business sector, those working in the gift industry have just one question regarding the recession: Is it over yet?

07/01/2009 - Research Prompts Quick Buys
Among shoppers who buy something ONLINE or at a store after conducting web research, nearly half make a purchase within three days.

07/01/2009 - Common Pay Per Click Mistakes
Pay per click ADVERTISING can increase traffic to your website, and also expand your knowledge of your market.

06/01/2009 - Social Network Boosts Local Retail
The social networking site MySpace.com has joined forces with ONLINE guidebook Citysearch.com to launch MySpace Local.

06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.

05/01/2009 - Postage From Your PC
Take three mechanical engineers from Stanford providing consulting services to the USPS Facilities department, expand their contributions to other areas, including mail operations...

05/01/2009 - Jewelry and Watches Shine ONLINE
Diamonds, as 007 would have it, may be forever. But diamond sales are a different matter.

05/01/2009 - Increasing Average Orders
Generating more revenue for your ONLINE store is undoubtedly one of the most important long term goals of any business owner.

04/01/2009 - Website Pays Shoppers
A new social product networking website allows shoppers to earn cash by recommending top products.

04/01/2009 - Three Big eCommerce Tips
With the economic crisis forcing small business owners to slash costs, while trying to build up sales and revenue, ecommerce is increasingly seen as an attractive market environment.

04/01/2009 - Small Electronics
While the economic slowdown has had obvious, far ranging effects on many wholesale and retail sectors, it's actually been a boon for many wholesalers specializing in small electronics.

04/01/2009 - Sites Wield Influence
User reviews and recommendations on ONLINE retail sites are more useful for typical web shoppers who plan to reduce the amount of money they spend on a variety of products, according to a recent study.

04/01/2009 - 3 Most Important Web Pages
To be successful in ecommerce, you need to be proactive, not passive.

03/01/2009 - Decreasing Cart Abandonment
Moving customers through the checkout process effectively is a critical element toward closing any sale ONLINE.

02/01/2009 - Beating the Giant Chains
It is a challenging economic climate for retailers big and small.

01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.

01/01/2009 - Retailing to Etailing
Independent retail businesses still without a website are not alone. According to a recent study by research firm, Warrillow & Co., a whopping 59 percent of small businesses do not have a site yet.

12/01/2008 - Web Video Marketing Soars
Retailers will increase their spending on ONLINE video marketing campaigns at an annual growth rate of 73 percent over the next several years, according to a Forrester Research study.

12/01/2008 - E-Tail Marketplaces
Small and mid-sized ONLINE merchants who have not experimented with e-tail marketplaces are leaving money on the table.

12/01/2008 - Combining Search for Higher Conversion
There are many ways to increase conversion of your paid search campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives).

11/01/2008 - Shipping Promotions That Drive Sales
With the holidays quickly approaching, there is no better time to take a close look at the shipping offers you provide your customers.

11/01/2008 - Retailers See Strength ONLINE
ONLINE retailers reported profitability last year and believe ONLINE shopping will be more resilient than other channels in the months ahead, according to a newly released study by Forrester Research for Shop.org.

10/01/2008 - Using Live Chat to Boost Sales
It has been reported for some time now that adding an attended Live Chat strategy to a website can help increase sales.

10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop ONLINE this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.

10/01/2008 - Offline ADVERTISING Drives ONLINE Traffic
Regardless of the medium, offline ADVERTISING is driving consumers ONLINE, according to a recent survey by JupiterResearch.

09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful ONLINE business.

08/01/2008 - Martha Stewart Alters Strategy
Martha Stewart Living Omnimedia Inc. has announced plans to get back into ONLINE selling.

08/01/2008 - Long Waits Harm Retailers
One in ten shoppers will leave a checkout line if the wait is too long.

08/01/2008 - Infotech America Offers Web Promo Services
In the past five years, consumers have changed the way they find products and services via the Internet.

08/01/2008 - Gaining Customer Confidence For More Sales
The Internet can provide store owners with a wider channel of distribution for their products.

08/01/2008 - Consumers Flock to the Web
Nearly half of all Internet users worldwide will make ONLINE purchases this year, according to IDC data.

08/01/2008 - Checkout Options
Some retailers and wholesalers are still using their websites as more of an ONLINE catalog than an ecommerce engine and it is a shame to see them leaving so much money on the table.

07/01/2008 - Nostalgia Reigns At Desperate Enterprises
In his book, "Walden," Henry David Thoreau asked, "Why should we be in such a desperate haste to succeed in such desperate enterprises?

07/01/2008 - Meeting Global Challenges
The decline of the U.S. dollar has led many domestic ONLINE retailers to consider targeting international markets as a way of expanding their customer base and revenue.

07/01/2008 - FTC Proposals Hit Resistance
The volume of information Internet companies gather about consumers has long raised concerns over privacy.

07/01/2008 - Customer Surveys Reveal Site Weaknesses
In its simplest form, a dam is a structural system that controls the flow of water. It can stop the flow completely, or it can be opened up to allow water to flow through in a controlled manner.

07/01/2008 - Amazon Sues New York
Amazon.com has filed a suit in New York State Supreme Court, charging that New York State's recently amended sales tax law is, "invalid, illegal and unconstitutional," and that it unfairly targets Amazon.com.

06/01/2008 - Tips for Designing Websites
Have you ever stepped back, looked at your website, scratched your head and wondered, "I think my site looks good, so why is it not generating sales?"

05/01/2008 - Identity Marketing
Retailers employ different marketing strategies these days. As competition for consumers' disposable dollars intensifies, retailers take very different routes to improving and maintaining their market share.

05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web business and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

03/01/2008 - New Click Fraud Filter Improves Traffic Quality
Click Forensics, Inc., the leading provider of click fraud prevention solutions, has announced the availability of Click Forensics for Publishers

03/01/2008 - Building Relevance And Sales Momentum
Relevance occurs when an input (a sight, sound, a display, words) connects with an individual's background to yield conclusions that matter to them, like answering a question

01/01/2008 - Entrepreneur Earns Success
Scott Lumley is the epitome of an entrepreneurial spirit.

12/01/2007 - The Affluent Shop the Web
The affluent are popular ONLINE shoppers.

12/01/2007 - Amazon.com Ranked #1
Though customers have infinite options for shopping ONLINE, a few companies stand out as favorites, according to an inaugural Favorite 50 survey, conducted by BIGresearch.

11/01/2007 - Why Pros Need Vertical Search
"Vertical search." You have probably heard the term thrown around, and you might have even used it.

11/01/2007 - Pewter Dezigns
Pewter Dezigns was born from co-owner Ann McNally's fascination with symbology.